Join the Jurassic Coast Trust and guest speakers from the world of tourism and local business for Jurassic January 2019. This event will take place on 22 January 2019 at The Tank Museum, Bovington, Dorset, from 9:30am – 3:30pm. Have your questions answered, and learn how the Jurassic Coast Trust can help your business. Free entry including lunch.
If you’re a local business and would like to attend, please email Guy Kerr at the Jurassic Coast Trust to register your interest.
Featuring:
- Stephen Darke, Head of Tourism for the Department of Digital, Culture, Media & Sport
- Alistair Handyside, Chair of South West Tourism Alliance
- Richard Smith, Director of The Tank Museum and Board Member of Dorset LEP
- Martin Cox, West Dorset Leisure Holidays
West Dorset Leisure Holidays are one of the Jurassic Coast Trust’s longest-standing Business Partners, whose properties include Highlands End and Golden Cap Holiday Parks. Martin will offer an interesting and thought-provoking insight into the challenges of running a group of holiday parks on the Jurassic Coast.
- Robin Barker, Dorset Tourism Awards
Robin wears many hats including being on the Board of Tourism Management Institute, the Tourism Alliance and being a spokesperson for the South West Tourism Alliance – but of greatest relevance on the day will be his role as founder and organiser of the Dorset Tourism Awards.
These awards, launched 7 years ago, have seen year-on-year growth in participation by Dorset businesses, with the prime benefit being free feedback and benchmarking information and publicity, both locally and nationally. They have also helped drive up the quality of the Dorset offering and to raise the county’s profile as a top quality tourism destination. Robin will update the audience on recent developments as well as share plans for 2019.
- Neil Warren, Countryside Mobility
Neil has worked for last 20 years in a variety of initiatives to help tourism have a positive environmental and social impact from providing one-to-one support for businesses, through to advising national tourism organisations and helping the South West to become a leader in green tourism. More recently he has run the Countryside Mobility initiative. Drawing on this background of observing and working with businesses looking to improve their impact, appeal and bottom line, Neil will share his key tips for success drawing on the real-life examples from tourism businesses.
- Pete Stevens & Helen Laing, Clockwork Marketing
The 7 Biggest Hospitality Marketing Mistakes… and how to avoid them
A practical talk on some of the common mistakes that hospitality businesses make, such as underestimating the importance of booking engines, not leveraging buying trends and overlooking the “instagammability” of your offerings. The talk will be packed with top tips and take-aways that businesses can use to increase their competitive advantage.
Pete Stevens, Head of Marketing, Clockwork Marketing
Pete has worked in digital marketing for over 10 years and specialises in hospitality website optimisation, User Experience (UX) and analytics. He delivers insightful, actionable analysis to support and grow hospitality businesses. Working with businesses who want to improve their existing digital presence, as well as those looking for a fresh start, his work increases online conversions.
Helen Laing, Senior Marketing Consultant, Clockwork Marketing
Passionate about the psychology behind what makes guests book, Helen is fundamentally aware of the best routes to market and how to drive conversions. Working with luxury hospitality businesses where ’stock’ – accommodation, dining opportunities and event dates – expires every 24 hours, Helen specialises in generating direct bookings, with impetus. She manages the marketing and promotional strategies for a selection of venues, hotels, spas and self-catering properties.
