The Jurassic Coast Trust’s website, jurassiccoast.link, has recorded its largest ever volume of traffic in a single month, with more than 71,000 people accessing the site in August 2020.
Driven by a UK-wide increase in “stay-cations” due to Covid-19, as well as the Summer weather, people came to the site en masse to access the latest information on visiting the coast (including Covid-specific restrictions at certain coastal locations), activities, and places to stay. In total, the website recorded over 180,000 page views across the month.
The top pages viewed across the website in August were:
- Fossil Collecting – 14,000 visits
- Places to Go – 11,000 visits
- Durdle Door – 8,000 visits
- Important Information for Visitors – 7,600
- What is the Jurassic Coast – 6,600
- Dog Friendly Beaches – 5,000
- Walking the Jurassic Coast – 4,800
- Lulworth Cove – 4,000
- Lyme Regis – 3,600
- Fossil Finder Database – 3,600
- Accommodation – 3,500
- Bus Services – 3,400
- Attractions – 3,300
- Downloadable Walks – 3,000
- Jurassic Coast Map – 2,800
Fossilised ammonites in the “Slabs” in the Undercliffs National Nature Reserve, one of the features that the Undercliffs Fossil Code helps to protect. © Bella Ormerod
All the businesses listed on jurassiccoast.link are Business Partners of the Jurassic Coast Trust, contributing an annual donation of £250 or more to help the Trust look after our outstanding natural World Heritage Site. Business Partners include accommodation providers, visitor attractions, cafes and professional services companies.
The museums and visitor centres listed on jurassiccoast.link are Delivery Partners of the World Heritage Site, contributing tremendously towards people’s experience and understanding of the Jurassic Coast. Many have had to use innovative measures to continue to welcome visitors in 2020 amidst the restrictions.
Any business wishing to support the Trust and gain visibility through a listing on jurassiccoast.link is encouraged to contact the Jurassic Coast Trust for more information.
