Thousands of holidaymakers at one of Dorset’s holiday park operators have achieved a remarkable fundraising landmark, raising nearly £100,000 since 2008 for the Jurassic Coast Trust, helping to protect, conserve and educate people about the Jurassic Coast.
This impressive landmark has been achieved through thousands of customers adding a small optional donation to their booking across the company’s four Dorset holiday parks. West Dorset Leisure Holidays are leaders in the field of charitable support along the Jurassic Coast, and their ground-breaking work has inspired over 70 other businesses over all sizes across the coast and beyond to join the Jurassic Coast Trust as Business Partners, contributing towards the ongoing protection of the World Heritage Site.
The donations come at a critical time for the Trust as it works to protect the Jurassic Coast, and to help people to visit and enjoy it in a safe and sustainable way.
L to R: Guy Kerr (JCT), Martin Cox (WDLH) & Lucy Culkin (JCT) at Highlands End Holiday Park on the Jurassic Coast in 2019.
Martin Cox from West Dorset Leisure Holidays said, “It is a point of immense pride to have reached the £100,000 fundraising mark for the Jurassic Coast Trust. Take up of our donation scheme amongst our guests is stronger than ever, which demonstrates how committed our visitors are towards looking after the natural environment that they so enjoy.”
Guy Kerr, Business Development Manager at the Jurassic Coast Trust said, “Having the support of West Dorset Leisure Holidays is absolutely critical in delivering our core charitable aims of protecting and educating people about the Jurassic Coast. The amount raised represents thousands of contributions from individual holidaymakers who love and enjoy the coastline, and is truly inspirational. Reaching the £100,000 milestone is a tremendous achievement and a shining example to businesses coast-wide.”
